A Startup Made for Instagram-Worthy Experiences

The Ask: IfOnly unites bold-faced names in food and fashion with good causes. And, it does that by offering one-of-a-kind experiences led by these industry insiders (read: Michelin chef-prepared dinners for you and your closest friends) and donating proceeds to charity. I was tasked with telling stories compelling enough to move people past the often four-digit price tags.

Client: IfOnly (acquired by Mastercard)

What I Wrote: product descriptions